Almost every major news outlet this October has covered some aspect of what is now commonly referred to as "Pinkwashing". By partnering with the well funded  and influential breast cancer charities, product companies rake in the money and little of it actually goes to breast cancer research.

As someone aware of epigenetics, involved in holistic medicine, and having a mother who is a breast cancer survivor, some of these product placements are particularly offensive, especially when it comes to food. So, in fine British tradition, we decided to use humor to communicate the point.

I hope you like the short video above and share it with your friends, especially those who are either survivors or "walk for the cure" on the behalf of them.

If this is the first time you have considered the implications of our current strategy, then welcome! There is an amazing film that was created about the topic of Pinkwashing called "Pink Ribbons, Inc" and it is definitely worth a watch.

The nutritionist in the video, Dana James, references some interesting research in the segment. Sulforaphane is a compound found in many foods that can not only reduce breast cancer risk in females, but prostate cancer in men and also help reduce high blood pressure. As well as red cabbage, this helpful compound is also found in broccoli, cauliflower and kale.

Secondly, when it comes to antioxidants, you don't have to look any further than cancer.gov to see how clear the science is on this. When it comes to the acid-alkali balance, the majority of research indicated that cancer cells thrive in an acidic environment. Pink salt is just one way to address that balance.d

So, what now? Well first, we can share this information so it gets to more and more people. The same women who have been agents of change in getting breast cancer awareness to where it is today are more than capable of taking us on the next step of the journey... empowerment through education on the causes of chronic disease, including cancer.

At Revive Primary Care, our goal is to educate patients on the four leading causes of chronic disease and partner patients with local doctors and practitioners that reinforce and support those concepts. Empowerment medicine!

We hope that by next October we will at least be starting to have the next logical conversation, we hope that you can help us make that happen.