Above all else, the United States is the marketing capital of the world. Our society is built around products and services and all the ways they are advertised to us in a way designed to outpace the competition. While it may be unethical to do so, marketing fosters its share of lying, truth-twisting and censorship by omission. The food industry is a model food chain — the big guys try to swallow the small guys, which is why organic foods are slandered by food giants and Big Agra.
In one of the most accurate analytical comparisons of organic versus conventional food, a new international study has confirmed what most of us already knew: That organic tomatoes are not only more nutritious than their conventional counterparts: they also taste better.
Is sustainable food an all or nothing construct like truth or pregnancy? If we do not, as consumers, buy 100% organic, 100% sustainably sourced food 100% of the time are we doomed to a fate of ill health and - worse - relegated to the periphery of our communities and blamed for the demise of the earth?