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One of the most important books in the history of psychiatry and natural medicine has just broken through an unprecedented mainstream media blockade, after only one week of intense, 100% organic, grassroots support.
Titled, A Mind of Your Own: The Truth About Depression and How Women Can Heal Their Bodies To Reclaim Their Lives, and authored by our advisory board member, holistic psychiatrist Kelly Brogan, MD, we reported on the blacklisting of her book in an article published last week titled, Why Is The Media So Afraid of This Woman’s Work?
Since then, A Mind Of Your Own soared to #20 in Amazon's 8.8 million title inventory, selling out within only two days of its March 15th launch date. Then, yesterday, it broke through all three of the top best selling book lists: USA Today, Publisher’s Weekly, and #10 on the prestigious NY Times bestsellers list's most hard to crack category: Advice, How-To, Misc.
What is especially amazing about the book’s near overnight success, is that not a single copy was sold due to exposure via mainstream TV, radio, print and online publishing, or social media outlets, i.e. it was a 100% organic process.
Clearly, Dr. Brogan’s powerful and uncompromising message (that you can heal your mind and body without drugs) resonated deeply with tens of thousands who bought her book, and have never been exposed to this information before. How did they hear about it? They discovered it through newsletter lists like our own, organic social media reach, and word of mouth through trusted friends and family -- the old fashioned way.
Get complimentary access to the 1st chapter, "Decoding Depression" here.
Truly, how could it have happened any other way? Major media outlets like the New York Times, Dr. Oz., Good Morning America, share one thing in common: their primary funders the very pharmaceutical industry Brogan’s book exposes, and without which they would not be in business. It is highly poetic, therefore, that some of these same major media outlets who blacklisted the book were forced to acknowledge its popularity and relevance on their own best-sellers lists. Could this symbolize how, given the powerful new grassroots influence of social media, major media outlets who collude to silence the truth are now falling on their own swords?
And so, Dr. Brogan’s book was doubly validated. First, for the very reason that its message was universally ignored, and even threatened with negative press, it gained authenticity in the hearts and minds of those who know that truly transformative messages do not make it through major media’s traditional "success filters."
Second, because the book had zero synthetic exposure and "fertilizer," its success stands as testimony to the power of our eco-system of informed and engaged of alternative health professionals and enthusiasts, a powerful force to be reckoned with. Even though the pharmaceutical industry's advertising dollar powerfully influences the programming agenda of an entire global network of media outlets and influence, it could not silence the voice of an informed, engaged, and compelled public.
The grassroots driven success of Dr. Brogan's book says a lot about the power of the internet and social media to foster the continued, now light-speed democratization of information, as well as to challenge the process of validation through which we arrive at the measure of a "book's success."
The entire point of Dr. Brogan’s book was never to attain mainstream validation by being on best-sellers lists. It was to get her invaluable information into the hands of the many who need it. From Dr. Brogan's own words:
I wasn't certain it mattered to me to be acknowledged by mainstream outlets because my primary goal is to get the information in #amindofyourown into the hands that need it. That said, landing on the Bestseller list on the NY Times AND USA Today is pretty awesome considering what is IN this book. And it's awesome because we got the word out TOGETHER. Feeling the love and the promise for change."
For those who want to be part of this incredible grassroots movement to spread the truth about mental illness, and how the mind and body can heal itself without drugs, get updates on the book, and join the campaign to create organic social media exposure by buying a copy at your local book store, take a selfie, and share it with the growing community on Facebook. Learn more about the campaign here.